Huawei is an often overlooked mobile phone company, but now it's pursuing a little more recognition through an exclusive app store for Huawei Windows Phones.
Recently Nokia has been taking all of the Windows Phone hype with the Nokia Lumia smartphone line, but often-overlooked company Huawei has just made it clear that they are not disappearing. The company has now launched its own Windows Phone store, calling it "Huawei Selected," which concentrates on Huawei-centric apps selected by the business. Since the store was just launched, there is currently one app available entitled "Find Me." Unfortunately, the sole app, published by Seth Kigen, is not doing well and seems to be a rocky start for the store. Hopefully for Huawei, more apps and content will become available soon before the "Selected" store simply fades out of the spotlight.
It is not uncommon for mobile phone companies to pursue exclusive apps for their users, for this emphasizes loyalty and has the potential to place a company apart from the rest. Other mobile phone companies with their own exclusive content stores are Samsung, HTC, LG, and Huawei's closest competitor: Nokia. If this store gets more attention and apps, Huawei could find itself on more level ground with Nokia. As far as its devices go, the phones are quite good. The new Huawei Ascend line was being advertised as a remote for your life because of its abilities to communicate with appliances such as refrigerators, cars, or even devices to water the plants. This may be a breakout time for this quiet company, so long as the opportunity isn't missed.
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