British Airline to Google Passengers Ahead of Flights

British Airways wants to give its customers a more personalized travel experience by creating dossiers on them, and many have raised questions about the privacy implications in doing this.
The information will include not only data the airline already possesses — like previous complaints or delays — but also information from Google Image searches. Theoretically, the flight crew can apologize for mistakes and be able to identify you in order to do so.
“We’re essentially trying to recreate the feeling of recognition you get in a favourite restaurant when you’re welcomed there, but in our case it will be delivered by thousands of staff to millions of customers. This is just the start — the system has a myriad of possibilities for the future,” Jo Boswell, head of customer analysis at